4 Reasons Businesses Should Be Blogging

4-reasons-businesses-should-be-bloggingMany businesses own and operate a blog. Blogging is quite popular these days, because it’s a fabulous way to market your brand. But unless you’re a huge organization with a dedicated marketing team, your blog may not be receiving the attention it deserves. As a small business, when you’re low on time, updating the blog is likely one of the first “to do’s” to be cast aside. We’re here to tell you that’s not the wisest choice. Blogging may not seem essential, but it’s actually more important than you might think. We’re going to break down the 4 reasons blogging is a crucial marketing tactic for your business.


  1. Want to drive site traffic?

Obviously, the answer is YES! The more traffic your website receives, the more opportunity you have to gain leads and make sales. You can drive site traffic by blogging, using social media and ranking high in online searches. Consider how many pages your website has and how often those pages are updated. Likely your business doesn’t have multiple pages being restructured regularly. Blogging solves this issue as each post is one more indexed page on your site. Which means, it’s one more chance to show up in search engines and drive traffic. The new content is a cue to Google and other search engines that your site is active. Blogging and social media also go hand in hand. Every time a new blog is posted, you’re creating shareable content, which exposes you to a new audience. Updating blog content regularly can also help you maintain your social media presence by driving new users to your website. Bottom line, blogging works closely with search engines and social media to drive more traffic to your site.


  1. Do you want traffic converted to leads?

Now that your blog is driving traffic to your site, you have the opportunity to convert this traffic to leads. Every new post brings another chance to generate leads. The more you blog, the more opportunity you create. Be sure every single blog post includes a lead generating call to action. In exchange for the visitor providing their contact information, you offer something worthwhile, such as a free ebook, free webinar, free trial, etc. This automatically turns site traffic into sales leads.


  1. Do you want to establish authority?

If you’re consistently publishing helpful content for your target customer, this will aid in you becoming an authority in their mind. Creating authority is powerful and goes a long way in elevating your brand with consumers and even within your industry. By establishing your expertise, your business develops trust and interest among potential customers. If you provide educational blog posts, prospects will enter the sales process more informed, which can lead to more productive sales conversions.


  1. Are you interested in long-term results?

Blog posts ranked in search engines will continue to drive site traffic and generate new leads for days, weeks, months and years to come. Your blog will be working for you even as you sleep, so to speak. This is exactly why the effort to constantly update your blog is so worthwhile. One new post has the opportunity to bring in more views and leads in the future. Not every post will be a compounding post but, the more you write, the more chance you have of generating a blog post that continuously garners new traffic, and ultimately leads.


Hopefully this serves as a reminder of how vital blogging is for your business. Though immediate results may not be seen, over time, additional traffic and leads will be automatically produced.

Four Savvy Strategies That Will Take Your Company To A New Level

Virtual Office Services

Business growth is typically the idea that gains and retains primacy in the minds of corporate leaders and entrepreneurs. In many cases, business owners need to access new growth strategies to ensure that their companies remain in a state of perpetual expansion. Here are four savvy strategies that can ensure that your company reaches a new level of power and prestige:

1. Invest In Virtual Office Assistance.

have emerged as an immensely helpful way to ensure that your company grows. Companies that offer these services can assist you in many ways, including by managing email, checking voice messages, contacting manufacturers, providing call-backs, handling credit card declines, and tracking orders. Companies like Solid Cactus offer these services.

2. Run A Blog.

While many business owners realize that having a website is a wonderful way to build their brand identity online, some overlook the immense power of running a blog. Blogs are great because they empower business owners to communicate and connect with their target market in an informal manner that can accelerate the relationship-building process. One great way to facilitate this heightened connectivity is by hosting contests that feature free promotional prizes for the winner via the blog. You can also add Share Buttons to your blog, thereby getting your readers involved as they forward content they like to the individuals in their social networks.

3. Optimize Your Networking Endeavors.

Yet another business-building strategy you can use to get your company growing is the optimization of your networking endeavors. Utilizing good networking strategies is important because doing so enables you to connect with new people who could eventually become loyal buyers and/or business partners. Luckily, there are many ways that you can optimize your networking endeavors. One is to develop an “elevator pitch” which amounts to a 30-second speech regarding the depth and scope of your brand. Perfecting your pitch can help you overcome any anxiety or jitters you have regarding speaking to others about your brand.

4. Emphasize Employee Growth.

Emphasizing employee growth is an excellent way for you to ensure that your business attains a new level of power. When your employees develop new skills and maintain a competent, cutting edge approach to the work they do, you’ll likely find that your daily operations are completed with excellence and expedience. For this reason, you should look into which strategies you can employ to facilitate employee growth. One of the most simple and effective strategies available is having your staff enroll in online courses for ongoing education. The online format is oftentimes better than the traditional, in-classroom learning experience because it enables your employees to study at home and when it is convenient for them.


Savvy business owners need to remain cognizant of the fact that developing strategic plans and thinking systematically is the key to keeping their companies in a state of growth. If you’re ready to take your business to a new level marked by perpetual expansion, utilizing the strategies and systems outlined above can help you make it happen!

Picking the Perfect Domain Name in 2015 and Beyond

Picking the Perfect Domain Name

When you set out to launch a new website, settling on a fantastic domain name is easily one of the biggest decisions you’ll have to make. At the end of the day, a domain name is so much more than an easy way to find your site. In many ways, it can determine whether or not your site is successful. Use the following tips to select the best domain name possible.

Pick a Name with Staying Power

Domain name fads tend to wax and wane over the years. For instance, it seems like every other site that comes out nowadays dislikes vowels and has to have the letter “R” on the end. Tumblr, Flickr and Pixlr are some of the most egregious examples. Ignore the popular trends and find a domain name that hasn’t been claimed yet without becoming a soon-to-be-dated cliche.

Avoid Confusing Spelling Choices

The worst domain names are the ones that don’t feature a clear delineation between their constituent words. Repeating letters should be avoided at all costs. For instance, something along the lines of “SmartStartup.com” or “RusticCooking.com” looks terrible and can lead to errors when visitors try to type it into their browser bars. Pick a domain name that’s intuitive and won’t lead to spelling errors on the part of would-be fans.

Use at Least One Dictionary Keyword

While the intricacies of SEO are always changing, the focus on major and minor keywords does not. Your domain name should feature at least one moderately specific keyword related to the focus of your site that can be used to direct searchers to your content. Try to get specific but not too specific. For instance, a site about horseback riding should at least feature the word “horse” in the URL.

Make Site & Domain Names Identical

Some sites have domain names that don’t quite jive with their brand name. While that’s acceptable in some cases, it’s best if your domain name and site name are as close as possible. A business called “A1 Stucco Roofs” should use a domain name like “A1StuccoRoofs.com” for its primary website. This helps to eliminate confusion on the part of potential clients and solidifies the brand.

Use an Extension That’s Logical

Lastly, your choice of extension can have a big impact on the success of your site. A customized TLD is easy to get but not always warranted or wise. Most people want to see a “.com” or some other fairly common extension on a reputable site. A “.me” extension is fine for social media sites. Only use uncommon extensions if it makes sense in the context of your domain name.

Finding a Home for Your Domain Name

Once you’ve nailed down a great domain name, the next step is to find a domain registrar to buy from. A good start would be Register.com, one of the outfits online that also boasts superlative customer service. Losing the perfect domain name because you’ve opted for a lousy domain registrar is tragic and ultimately preventable if you exercise sound judgement