Social Media and the aftermath of Hurricane Sandy

This will be a week that no one will soon forget in the tri-state area. Hurricane Sandy rolled in Monday evening and punched New Jersey and the neighboring states right in the face. The destruction has been widespread, with the New Jersey shoreline taking the brunt of the hit. A total of 67 have died as a result of Hurricane Sandy, 19 in Staten Island alone. A total of 4.5 Million homes in Sandy’s path still remain without power this morning. The recovery continues four days after Hurricane Sandy’s departure.

While the information is primarily specific to New Jersey, this should give you a good idea what to look forHurricane Sandy Damage along the Social Media channels if you ever face a similar situation where you live. As usual, Twitter is providing a wealth of real-time information to assist residents. Look for relevant #hashtags as a good starting point.

Power Information – 1.5 Million NJ residents still remain without power as of Friday morning. PSE&G and JCP&L deliver are the two major providers and they both have actively tweeted answers to customers questions and tweeting as towns regain power. Both have stated it could take up to 7-10 days to get everyone up and running. I’m still waiting, and certainly understand the frustration that many are feeling.

@PSEGdelivers – Providing power restoration updates on Twitter. They have been running 7AM to 11PM the last few days. (800-436-7734)

@JCP_L – Similar to PSE&G and active around 8AM to 11:30PM (888-544-4877)

PSEG Tweet Hurricane Sandy

Gas Shortage – With power still being out in about 50% of NJ, 100+ car gas lines have sprouted not seen since the odd/even days during the energy crisis in 1979. The other issue is that the NJ/NY ports have been closed, so gas deliveries have not been made. Hess has been the savior and winner during the crisis. With a refinery in NJ they’ve had most stations opened and are meeting customers needs. I’ve seen some crazy gas lines the last few days and waits have been 1-6 hours in most cases. This also has created major congestion as cars lay idle in the right lane. In some cases, gas stations are capping the amount of gas you can take at $20. Again, Twitter has been instrumental by providing information on gas stations open throughout the state along with wait times.

#njgas #njopen @njgas – Must searches and follows on Twitter giving specifics on open stations, gas availability, and wait times.

njgas Hurricane Sandy

Hess Express Hurricane Sandy

Hurricane Sandy: Coming Together – NBC will broadcast a one-hour live benefit telethon that will help victims of Hurricane Sandy. Performers include Bruce Springsteen, Jon Bon Jovi, Billy Joel, Aerosmith, Sting, and Christina Aguilera. Matt Lauer will host the benefit concert.

Red Cross – As always, a great place to donate is to the American Red Cross. The Red Cross provides shelter, food, and aid to those affected by the disaster. The Red Cross is always looking for volunteers as well if you’re able to help.

The New York City Marathon will take place on Sunday Mayor Bloomberg announced yesterday. There has been much controversy about the decision as many remain without power and are homeless. It does seem insensitive, while taking the focus off tens of thousands of people in need. Staten Island, where the race starts, had a lot of damage and most are not happy with the Mayor’s decision. What is your opinion on this? Should the race go on, or is the timing not right here?

What User Friendly Websites Consist Of

User Friendliness is one of the most important factors of building a highly successful website, no matter what niche you’re in. The term user friendly is often sounds so simple to people, but in reality this one task can be very unforgiving if you don’t get it just perfect. You’ll be aware of your user friendliness by the bounce on your site. Of course this means that you need to be sure to have analytics set up, so you can see exactly where your trouble spots are. Someone can always be hired to watch and report any trouble areas as business increases. So however you get it done, user friendliness is the place to start when building any business online.

Friendly Site Navigation

Since the beginning of the internet, people have been gathering research that reveals where the best  place would be for certain navigation on your site. This is determined by how the traffic interacts and flows through your site; through a series of studies like heat maps.

Studies show that one of the most accepted places for webmasters to place navigation menus is vertically on the far left handed side, and directly under your header stretching all the way across your site horizontally. The main area to avoid is the right handed side. There are exceptions to every rule, however for the most part, people feel more comfortable with the navigation on the left.

The right hand side of your website can be for anything else you want, even extra navigation. This really only applies if you have a three column website, due to your content being surrounded by the navigation and whatever you decide to place on the right side.

White Space

If you know anything about design or have ever been to an art class, you’ve probably heard of what is called white space. When you’re creating a website, one thing you can do to increase user friendliness is to maximize white space. This refers to making your site as open or uncluttered as possible. The most common mistake is putting up an excess of ads.  

Agreed, you want to get paid, and ads do the job. However; keep in mind readers aren’t there to be showered with ads the whole duration of their visit. This makes it seem like they are being pressured into something they originally had no interest in.

Keep the white space relevant to the amount of content you have. A lot of content means more white space because it gives your traffic resting points so they’re not overwhelmed. Less content means less white space to keep them on track. The downside of less content would be they lose interest faster. The downside to having more content is the reader may get distracted easier before they finish.  So finding that perfect balance of website space and content is vital.

Uniqueness

There are times where being unique literally trumps all. It is EXTREMELY rare, but possible only if you have definitive proof your product, content, or website will be accepted. This is not a recommended way to look at your first website, only go this route if you’ve been in the game many years, or have that definite proof. Perfect example as we all know by now, Facebook. Literally revolutionary to the online world, but also a MAJOR gamble.

Content

You probably are wondering why I’m mentioning content, but if you’ve ever tried to quickly browse a website that lists it’s top 10 articles of its blog on the homepage; you’ll understand why creating a unique title that is both descriptive and SEO optimized would be highly important.

Your content is just as important for your users because, the parts of the content that need special attention are the subheadings and titles of any content you have. For example: on your home page, your navigation again should be very obvious and stand out; do this with big headings or stylized backgrounds. On your blog or inner pages, have the separation of your content clearly defined with either H2 or H3 HTML tags.

Conclusion

When it comes to user friendliness you’ll be much happier if you integrate the tactics mentioned above. When people like what they are seeing as well as reading, and they can move through your site with ease; the more apt they will be to pass it on, thus pushing your popularity even higher.

Written by HomeNetPro We understand how important it is to have a user friendly environment for your readers, that’s why we’re dedicated to bringing you the most legitimate information through our totally redesigned work from home blog.

Small Businesses: The Importance of Having a Dynamic, Useful Website

We’ve all been there. You hear about a great restaurant/store/online business that has a new, exciting product or idea. You go to visit their website, hoping to see what the company is all about. You arrive at their URL. You start clicking around only to find little information, blank web pages, and no real purpose to the site. This can be very disappointing to a consumer.

In the new era of social media, sometimes companies (small businesses in particular) can find themselves relying more heavily on a Facebook presence and not cultivating a great website. While Facebook is free and easy to update, businesses should not forgo a website just because they have a useful Facebook page. Many consumers still prefer the “one-stop shop” of an actual website.

Here are some tips on important things to include in great, customer-oriented website:

Basic identifying information. This may go without saying, but it’s surprising how often businesses leave the most basic information off of the front page of their site. Some important info to have would be the name of the business, the physical location (if applicable) the hours of operation, and concrete contact information (lots of companies choose to use the “Contact Us” form, but an actual name to call or e-mail is much more personable). Some additional information that can be helpful to have on the very first page of a business site would be a blurb about what exactly the company does, and even the name of the CEO or top management. This way, consumers have a way to identify with the business.

Serves a purpose. A basic website that gives out company information, location, etc. is a huge step in the right direction. However, to keep customers coming back to your site, it must serve a purpose to your consumer base. For example, a site for a restaurant could have the ability to make reservations right on the web. Some restaurants have even added the ability to place an order online. For a clothing store, it’s ideal to be able to order online. Even something as simple as a short game, a request form (for new products, etc.), or a virtual suggestion box are all good to keep people coming back to the site again and again.

Great design. Simply put, a website should be pretty to look at! Most consumers who are savvy enough to seek out a company website are also savvy enough to know when little to no time was spent on the design. You know that old saying about eating with your eyes first? This is absolutely applicable to web pages. Customers are likely to spend less time on a site that isn’t visually stimulating. If you don’t want to hire an actual web designer, there are many free programs available online that can help novices design an aesthetically pleasing website.

Having a website with these qualities will no doubt increase your customer base. It’s also a great way to get a new business established. A strong online presence will help draw new eyes to your product or service. This is especially beneficial to small businesses that are trying to get off the ground!

Mega Totka

Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. Megan also specializes in local business news.

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