Is Email Marketing Still the Best Strategy?

Some people would certainly tell you that marketing strategy has moved away from email marketing and more towards apps, texting, and other methods of mobile communication. However, some companies are saying that email marketing is still the way to go.

Do you have an email address that is mostly dedicated to receiving email from companies that you purchase from or are interested in? I do. Currently, that inbox has more than ten thousand emails…I don’t delete them on a very regular basis. And this is after a major cleanup last year where I took several days and unsubscribed from probably several hundred companies who were sending me messages.

But you know what? I check that email address every day, sometimes several times a day. I like getting email promotions from companies that I regularly shop with. Sales, promotions, and information about new products that are teased in the subject line of an email are definitely a way to get me to click through. And since it’s all about getting people to open your email, they are definitely being successful.

I definitely think that some people would argue that companies are moving on to other marketing strategies. Any time you check out a social network (which, let’s face it, for most of us is quite a few times per day) there are ads for companies everywhere. Sponsored pages, sponsored tweets, and sponsored posts abound. That’s not even mentioning that seemingly every company has an app for that. You’d be hard pressed to visit any business site on your phone or tablet lately without that little prompt at the top, asking you to download their app.

According to a recent Huffington Post article, people who click through to a website from an email typically spend more time on a website and subsequently spend more money on that site as well. Email marketing is fairly simple to track. You can find out how many people opened your marketing email by keeping track of email metrics. Because email is accessed by many people primarily from their mobile device, email can be one of the quickest and easiest ways to reach just about anyone, any time.

With all of that being said, how do you respond to email marketing campaigns? Or is there a better way to reach customers, followers, or readers? Social media? Please share your thoughts!

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Maddie Heinen is a regular contributor to ChamberofCommerce.com. She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.

Social Media During the Olympics

 

This year’s winter Olympics in Sochi have been the cause of lots of news and speculation, both before and during the games, that are wrapping up this week. From concerns about Russia’s security against possible terrorism to the facilities not being ready in time for the games to commence, Sochi has been the cause of a lot of talk over the past few weeks and months. And of course, most if not all of this speculation has been via social media.

A few days before the games were slated to begin, the Internet blew up with media reports of unfinished hotels and unsatisfactory conditions for the reporters who showed up a few days in advance of the games. These reports came primarily via Twitter and Facebook showing the importance of monitoring what people say on your social accounts. Reporters and other members of the media posted pictures of hotel rooms that had brown water coming from the faucets, unpaved streets, and makeshift garbage dumps on the side of the road.

Another social media sensation to come out of the winter Olympics is the Russian police choir that sang during some of the opening ceremony. A bunch of state police officers singing Daft Punk’s Get Lucky are now YouTube sensations. Admittedly, the video is pretty darn funny. The officers subsequently performed their song live on the Today show; a sure sign that they have made it in the entertainment world.

Speaking of entertainment, the opening ceremonies were not without social media recognition and some controversy. Surely everyone noticed that there were only 4 Olympic rings rather than the 5 that should have been on display. I actually went on to read an article from a satire site that joked that the person who was in charge of the ring display had been found dead! While of course this isn’t true, it is totally (not) funny. I’m sure the ring display designer is reveling in their new found Internet fame.

On Valentine’s Day, Olympians were all over Twitter, pronouncing their love for each other and for the games. Messages ranged from proclaiming their love for their family to just saying hello to their fans from Sochi.

Overall, the Olympics and the TV networks that are broadcasting the games can thank social media for a big rise in popularity this year. It’s also pretty cool for those of us who are Olympic fans to be able to communicate with the athletes via social media.

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Maddie Heinen is a regular contributor to ChamberofCommerce.com. She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.

What Do People Respond to Most on Social Media?

 

Check out your Facebook feed right now. Go on, do it! What do you see? On mine right now, I see countless selfies, but also someone asking for help finding a specific game for her son, an Amazon ad, a fill in the blank question from a children’s clothing company that I follow, and a friend who likes Crate and Barrel, so now I see their ads, too. So what exactly will I (or anyone else) respond to the most when it comes to social media?

While of course the answer is going to be different for everyone, there are a few things that we can count on people replying to, sharing, or just generally interacting with. As individuals, we want people to interact with us on Facebook and other social media, but it doesn’t necessarily make or break our bottom line. Such is not the case for businesses – generally, those who interact with companies on social media are more likely to make purchases and become long time customers.

Here are a few slam dunks when it comes to posting content for your business that people will respond to:

Interesting visuals

You know that old saying, “a picture is worth a thousand words?” Well, it certainly still rings true on social media. Posting images, videos, graphics, infographics, or images will draw more eyes to your page – in fact photos on Facebook generate 53% more likes than the average post. Make sure that these things are relevant to your business before posting, though! There’s nothing odder than a picture of a puppy chomping a bone on the Microsoft page (or similar). Make sure that your visuals make sense!

Contests, promotions, or free stuff

People love free! I’d say it’s been that way since the beginning of time, and will continue on forever. There’s no easier way to get people to visit your page than to give something away. The same goes for sales or promotions – people love a deal almost as much as they love free stuff.

Ways to interact

I posted above that one of the things I saw on my feed was one of my favorite kids’ brands posting a fill-in-the-blank type question. While there’s nothing in it for me to answer their question, it is nice to feel like they care what I have to say – one of the many great ways for businesses to win their customers love.

Maddie Heinen is a regular contributor to ChamberofCommerce.com. She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.