Archives for February 2014

Internet Law

 

Internet law relates to all the laws that govern the Internet and its use. Unlike in other areas where there are plenty of historical laws and precedents, the laws governing this technology and its use are also new. Internet law covers a wide range of issues and new laws are being enacted and courts are ruling on new areas as new problems develop.

Internet Law

Internet law can be divided into laws that deal with defamation, content and speech rights, copyright, trademark, electronic contracts, privacy violations, marketing, and jurisdiction. See below for more details about internet law subdivisions.

Defamation

Online defamation can be a serious problem for both individuals and businesses because it can quickly reach a wider audience. As such Internet law covers online defamation through websites and social media. In order to determine who is responsible for the defamation one needs to use technical expertise to locate the server used and prove that the website was hacked or not hacked as the case might be.

Speech Rights

Apart from defamation laws, Internet laws also protect the right to speech and expression.

Copyright

As online content can easily be duplicated digitally, Internet law regarding copyright has to cover the rights and limitations of an user to copy content belonging to another.

Electronic Contracts

Website users as well as website owners need to have electronic contracts in place to protect their rights. These contracts will be used by both parties as part of Internet law to settle any disputes that arise. With the development and use of electronic signatures, Internet law governing electronic contracts covers this as well.

Privacy Violations

Another major concern for users of the Internet is privacy violation. There are various businesses and methods by which a person’s Internet usage can be tracked. Companies use cookies in their websites, emails are electronically monitored and ads are targeted based on websites visited and topics discussed in emails and social media. There are Internet laws that govern the privacy rights of an individual or business that has an online presence or uses the Internet that have to be respected.

Marketing

As online communication is less expensive than physical mail, Internet law has evolved to regulate and prohibit spamming. Additionally, businesses that use the Internet as a marketing tool need to ensure that their marketing efforts cannot be labeled spamming.

Jurisdiction

One major area of concern in Internet law is the jurisdiction of the courts over the Internet and its content. This is because businesses and individuals can host their content in servers located abroad. Similarly, a hacker can be based in a foreign country. Internet law is developing to answer questions such as the jurisdiction of a court over a person residing abroad who defames a person living in the U.S. These questions and their answers are still being debated. However, Internet law has also succeeded in answering some of these questions of jurisdiction, especially as they occur within the U.S., but across state boundaries.

Visit cohenschneider.com to learn more about the areas covered under Internet law.

8 Reasons Why Webinars Are Taking Over the Web One Video At A Time

 

Conducting Webinars is an amazing way to get your business or service information out there with low overhead costs. Many webinars are conducted right in the home or office while reaching thousands of people using the internet as a tool. There are a few reasons why webinars are becoming the most popular way to make contact to potential customers. I recommend checking out this guidebook here.

1. Convenience

Just about everyone has an internet connection. This internet connection can likely handle a streaming video. Webinars connect people without the discomfort of having them to even leave their homes. Conducting a webinar is rather simple and can be done from anywhere as well. This can be done from a hotel room with an internet connection or from a convention hall as a compliment to the presentation already being conducted.

2. Promotion

Presenting a webinar is a great way to promote a product or service. This promotion can become invaluable in the long run. Using webinars provide an outlet to be able to present services and products in a marketing production gives the presenter a forum to connect with others. Potential customers are able to ask questions about the product and service while gaining knowledge about it.

3. Establish Credibility

Your company or ideas can be established and declared while giving credibility to those ideas. By conducting a webinar, this allows for the presentation of ideas and proof of the validity of these ideas. Using a webinar service gives the business or idea a gauge on the responses from the attendees.

4. Education and Training

Training can be done via a webinar to introduce concepts that allow for the further education of the viewers. This training can be conducted online and provide for immediate feedback. Evaluations can be done on the spot and allow for instant communication.

5. Brand Awareness

Setting up a webinar will provide a wide range of brand awareness that will result in a greater customer base. This awareness works much like a commercial where your customers are directly involved with the process. By using a webinar, you can provide brand awareness that puts are visual image in customer’s minds while being able to deliver critical information regarding the product or service being presented.

6. Reach

The reach of the webinar is only limited to that of the internet and this is a rather big place. Conducting a webinar allows you to reach just about anyone. With creative marketing and design, this will draw visitors in and will provide for potentially new customers. These new customers will have a personal connection to the presentation and have initially invested their time in viewing. Using a wide range of resources, the presenter can easily make contact with these potential customers.

7. Contact Creation

With each webinar, contacts are being forged. To sign up for a webinar many must provide an email contact and some may even need to provide demographics. This allows you to generate a potential client list that will allow you to make a connection later, even if they didn’t subscribe at the moment. This list can be used to invite them to future webinars and other related products that they may be interested in.

8. Cost Effective

The overhead on conducting a webinar is extremely low. In most cases, you will only need to have a decent internet connect, a webinar service provider, and a computer with a camera attached. This is the most basic setup but still provides for a great deal of connectivity. Having a large production setup doesn’t necessarily mean a greater range of connectivity. This is dependent on how well you marketed the webinar. Many webinar providers like INXPO allow for an amount of marketing that they provide in which you can increase your attendee level.

There are indeed many reasons why the increase of webinars are becoming an effective marketing and training tool for thousands. The most important is that of connectivity. The problem with certain marketing techniques such as email lists and even infomercials is that they are unidirectional. With webinars the customer is an interactive element of the process.

Too soon? The Ethics and Etiquette of Copyright

 

Copyright has always been a sticking point for everybody. From the days of Shakespeare right up to the modern world of mass-distributed digital and online multimedia, issues of ownership and sharing have dogged the creative arts and led to friction and intrigue. Naturally this has all only got more complicated with the advent of internet, social media and the mass-production and distribution of multimedia. But are we actually any further on?

The Ethics and Etiquette of Copyright

One big question the multimedia industries are having to consider anew is the extent to which they can, and should, police information sharing for infringements of copyright. The opening up of the internet to millions of private users has made it simply impossible to prevent the reproduction of media on a mass scale. Consequently this activity, at least on a modest scale, tends to raise eyebrows but is generally ignored. After all, it is hardly reasonable to think that millions upon millions of users could be simultaneously arrested and/or have court cases brought against them.

The question becomes rather more serious when private users start to reproduce and distribute media on a mass scale. This presents a financial risk to the copyright holders and, if not kept under some sort of control, has the potential to seriously undermine the industry. While Hollywood musicians and filmmakers can hardly complain about the odd DVD copy when their films have enjoyed success and brought in solid revenues, the small-scale studios who rarely cover costs simply cannot afford to lose revenue.

The quandary of what an acceptable level of copyright infringement should be really gets to the heart of the issue. This is because, far from being a legal issue, in pragmatic terms copyright really is as much about ethics and etiquette as it is about rules. The industries may be unable to force people not to copy DVD or CD media, but they could yet manage to persuade them. Unfortunately the culture of the industry is in disarray, with one set of standards for consumers, another for the industry and often hard feelings between the two groups. This, even if it were sustainable (which it isn’t) would be an inadequate state of affairs.

A different way to approach the issue might be to consider the question of timescale. Antiquated works of literature and art eventually lose their copyright and become ‘public’. For almost all of the Western World, the lifetime of a copyright before a work enters the public domain is seventy years after the death of the author; to copy DVD and CD media, the United Kingdom has a lifespan of fifty years while the United States sets it at ninety-five years. But considering the vast profits that are made by the work of, for example, The Beatles, is this soon enough?

In one sense these questions of copyright ethics are likely to simply idle on unresolved. In another sense, though, a resolution will necessarily be found through some international body or agreement – and ultimately, this will need to be based on the equilibrium between what producers and consumers will accept. A middle ground will sooner or later be found. The alternative is a continuous discord between the producers and consumers of media and that, whichever way one looks at it, is in no one’s best interest.

Martin Johnson is director of the UK’s leading DVD/Blu-ray/CD duplication company providing exceptional quality at the lowest UK prices. He offers next day delivery anywhere in the UK and will complete your job quickly with the greatest care. You can connect with him on Google+.