Archives for July 2013

How Do You Access the Web?

 

There are so many different kinds of devices that can be used to access the Internet. Thinking back to all of the different kinds of computers that have existed and how much they have evolved and changed in the past few decades is, quite frankly, mind blowing.

So how do you access the Web on a daily basis? Let’s talk internet-accessing devices and some reasons you might choose to use one kind of device over another.

Smartphone

There are many different makes and models of smartphones to choose from on the market. Some of the most popular smartphones are the Apple iPhone and the Samsung Galaxy models, including the S3, S4, and Note. Nearly every cell phone manufacturer offers several different types of smartphones. Many use these phones for casual web-surfing, one of the reasons why businesses need to have mobile websites.

Tablet

Tablets are of course similar to smartphones, just on a larger scale. Tablets can be much more versatile when it comes to business applications. They have a bigger display and typically offer more accessories than a smartphone. Apple’s iPad offers a Bluetooth keyboard and even wireless printing capabilities. Some other popular tablet choices include the Google Nexus 4 and the Kindle Fire/Kindle Fire HD.

Laptop

Laptops have made big strides since they first became available. What once closely resembled a portable brick is now a sleek and light machine that can do everything that a desktop computer can. Laptop offerings like the Google Chrome book by Samsung take it one step further – a stripped bare machine that the user can configure however they want.

Desktop

Desktop computers have also come a long way since the days of slow PCs and Macs with the flying toaster screen saver. Some current choices include all-in-one computers that no longer need a tower. Many offer touch screens as well. The Windows 8 OS has integrated a touch screen layout along with the more traditional look of Windows. Some of the newer models come with gigantic screens – some 27” or bigger – ideal for an office setting with users who need to run several applications at a time.

I’ll admit that in my household, we have 2 smartphones, 1 tablet, 3 laptops, all for 2 users. What kind of technology do you use on a regular basis?

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Social Media: Is Honesty the Best Policy?

 

Social media is an outlet for both people and businesses to share what is going on in their world. In my social media circles at least, what I would consider over-sharing is rampant. People talk too much about what they had for dinner (and how it settled in their stomach), exactly what they’re doing, and way too much more. While some people do make a conscious effort to keep it professional, many others certainly do not.

So what’s the story with businesses and sharing too much? While we probably don’t want to know too much about the day to day habits of the business owner or employee, being transparent as a business can draw people in rather than alienate them. Businesses often try to keep mum about anything that happens within the business that has a less than desirable outcome.  While sharing all of the gory details isn’t necessary, keeping your customers engaged and up to speed with what’s going on is a good idea.

Here are a few examples of reasons and ways you should keep your followers in the loop:

To attract more business

Let’s face it, people are nosy. They want to know what’s going on behind the scenes. By talking about some of the day to day workings of the company and what’s going on, you customers will feel like they are getting a glimpse into the inner workings of the company. If customers feel like they know what’s going on and they like how the company is run, they are more likely to give their business to you.

To keep your current customers in the loop

Keeping your current customers happy is what every business strives to do. You took the time to land them as loyal followers, keeping them in the know about what’s going on with your company will keep them coming back for more. You can also take this opportunity to let some of these loyal customers share on your page as well.

To not lose business if something goes wrong

I found an interesting article on Mashable that talked about why it’s important to be honest with your customers. The article cited a bicycling company as an example. The city that the company is located in suffered a flood that affected business. The company had previously planned to launch a huge social media campaign to gain more business, but they had to put the plans on hold when the flood happened. The social media expert who was advising the business told them to just be honest and let their customers know what was going on. Their honesty proved successful for the business.

Being an open book when it comes to your business on social media is a great idea. Your customers will keep coming back if they feel like they understand what is going on with your company from the inside, out.

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Twitter Fails, Changes TOS and Outlaws Automated Follow Back

 

Sometimes these social networks seem to have too much time on their hands. Twitter recently changed their terms of service that now disallows automated follow back. Many third party companies had provided an automated follow back service. So if 50 twitter users followed you and automated follow back was setup for your account, these users would be followed backed without any manual action.

Social Oomph users were alerted late last night (July 4th) of the bad news.

Twitter Fail

E-Mail received from Social Oomph

Please note that on July 2nd, 2013, Twitter changed their terms of service and outlawed automated following back of people who followed you first.

Unfortunately we have no choice but to modify our system to comply with Twitter’s new rules.

Hence, from Monday, July 8th, 2013, the manual vetting option of new followers will be automatically enabled on all accounts that currently have the auto-follow option enabled. If you do not manually approve the follow-back, as Twitter now requires, then the follow-back will not take place.

Should Twitter in the future decide to again allow auto-follow-back, we would be more than happy to restore the auto-follow-back service that you have found so useful for such a long time. We’re as dumb-founded by Twitter’s decision as you are.

Twitter Fails

While many Twitter users don’t use this handy tool, those that do will now be forced to manually follow. This is tedious exercise, and a total waste of time. If you only have a small number of users follow you each day then it won’t take you long, but if you have hundreds or thousands of users following each day this is really bad news.

Oh the joy of the following each new follower, one by one, click by click, will be welcomed by so many users. This creates such an inefficient process. Spending any time on this is a waste, but the larger your account the bigger the blow.

If you’re going to follow everyone that follows you than there should be an automated option. Most using this automation had a process to cleanse the bots, eggs, and other unsavory users. So hard to understand why Twitter reached this decision, makes no sense at all. Stop changing the TOS just for the sake of change. You dropped the ball here Twitter. #Fail, #Fail, #Fail.

If you were using a service to automatically auto-follow, let me know how disgusted you feel.