Archives for April 2013

Why You Should Use Instagram for Your Business

 

Instagram is arguably one of the hottest social networks right now, and you should use Instagram for your business. What started out as a small, somewhat underground network has now blown up into a huge online presence with more than 100 million users. I think it’s safe to say that most people with accounts on other major social media networks like Facebook or Twitter are now participating in Instagram as well.

Instagram uses the #hashtag, similar to Twitter. Users can tag their photos, then people who view the photo can click on the hashtag to see other photos that are tagged the same way. While some people make up their own hashtags, there are some that are popular and have become kind of a staple on the network. Some examples of this would include #dogsofinstagram, #latergram (when you post a photo after it was taken) or #tbt (throw back Thursday, where users post photos from their past). Instagram has proven to encourage lots of interaction between users.

In April 2012, Facebook purchase Instagram for approximately $1 billion. The networks are now integrated, and the Instagram Why You Should Use Instagram for Your Businessinterface offers users the opportunity to share photos directly to Facebook, Twitter, and several other networks as well.

So with the popularity of Instagram on the rise, it only makes sense to figure out a way to make it work for your small business. With more than a hundred million active users, you are bound to reach your audience by using this network.

Here are some ways that you can use Instagram to become instafamous:

Feature your products or services – Instagram offers fun filters that you can use to change your photos. You can also edit them right in the app. Take fun, artistic photos of things that you offer as a business. It’s more visually interesting than just a straightforward photo listing of products. There are also other apps, such as PicStitch, that you can use to combine several photos into one.

Let your customers know that you have an account – the great thing about Facebook and Instagram being integrated is that you can share photos on both accounts. By taking the step of putting your Instagram photos on Facebook, your followers will see that you have an Instagram account and check it out.

Have a relevant but fun username – Instagram is a great place to get a little more creative and fun. While your user name should definitely relate to your business, I think it’s fine to have a little fun with your username.

Use hashtags – some Instagram users merely post photos, but don’t use hashtags for each one. If you use relevant hashtags for each post, more people will see the photos that you post. For instance, if you tag your photo #saleoftheday, anyone who clicks on that tag from any photo will be able to see your photo also.

Instagram can be a fun social network to use for personal photos, but it can also be another weapon in your business’ social media arsenal!

(Photo Source)
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

4 Killer Brainstorming methods to produce Magical Content

It is optional to write great content.  You can choose to put time and energy to create solid content a build a prosperous brand.  Or you can take it easy and write subpar content, a path that leads to nowhere.  It is a sheer waste of time and resources.

There is only one way for all content marketers to boost SEO rankings, gain traffic and/or leads.  You need to have original and unique content which looks great on your blog or website.

 Content Tree

Image Courtesy: Cebuwebservices

Original content is the key to getting exposure for your site through search engines.  Google has made it plain and clear that they do not like duplicate content.  Google prefers and wants to reward high quality sites that contain original content.  So not only does great content make for a better reader experience, it also improves your sites rankings.  This can have a positive impact on your business.

Regardless of the reason for having a content site, it’s important to do it ethically. In this blog post, we’ll break down some tips for developing great content.

Method 1: Google News

What: Google selects the most up-to-date information from popular publications and publishes the same in its news website. It is a news aggregator which publishes news with the help of an automatic aggregation algorithm.

Google News

Why?: Google News has become a hot web property. Immediate uptrend in the traffic would be seen once the website is included in Google News. If you have written quality content, you will notice a big rise in your website traffic.

Ingredients: With features like personalized news, e-mail alerts, mobile news alerts and various news categories, Google News is the right app, if used efficiently, to bring in traffic to your website.

Its significance in content generation: It provides us with a wide range of articles on a same topic enabling us to use the same in writing our articles. We can use the updates to generate new ideas for creating our own content. It is a great app to create content

Method 2: Q & A Forums

What: There is a dearth of information available on various Forum Discussions websites which carries information on various topics. People gather on a same platform to discuss on certain topics of their interest.

Dearth of Information

Image Courtesy: Bayofblog

Why?: Its useful for getting answers to any queries that are related to you Internet Marketing concern.

Ingredients: The key features include creation of forums, active participation by all and finding the right solution to all our queries.

Its significance in content generation: There are a lot of discussions that take place on this platform. It helps us in getting new ideas to create new content based on the most discussed topic. It could prove to be more viral.

Method 3: Google Alerts

What: Google Alerts is a tool which help us in getting e-mail alerts of our selected topics with our selected frequency of receiving the mails.

Google Alerts

Why?: It keeps us updated on all the happenings of a particular topic which is of our interest.
Ingredients: We just need to feed the required information on the home page of Google Alerts. Select the appropriate options which best suits your needs and you will start receiving updates on your e-mail at a time period selected by you.

Its significance in content generation: All the recent happenings on a particular topic are recorded in Google Alerts. It is easy to find the same and we could use the articles in Google Alert to create our own content.

Method 4: Scoop.it

What: Scoop.it is a FREE publishing-by-curation platform. They provide a service making curation a simple and new form of expression on the Web.

Scoop.It

Why?: A set of advanced functions with this tool enables us to enrich our content, schedule our posts, share to multiple social accounts and organizing as a team.

How it works: Ingredients: You could create a topic which you know well with relevant keywords, share the topic, develop your own community and customize a topic with the help of scoop.it

Its significance in content generation: There is a mine of topics on this website which could be used in effective content generation.

 

Closing thoughts:
Writing great content is never easy, but it becomes much easier when you write something that you’re passionate about and know what you are writing. The wonderful thing about content is that it’s timeless. You can write something today, and three years from now it will still be out there being viewed and shared, which brings traffic back to your site.

 

Author Bio:
Sanket Patel is the Founder of Blurbpoint.com. Leading SEO Company since 2006 specializes in Advance Guest Blogging Services, SEO Services, Link Building, Online Reputation Management, Social Media Marketing, Content Marketing and many more. He deeply researched upon Panda/Penguin ultimate recovery process which is working successfully.

LinkedIn Endorsements and Why they are Important

 

A little while back, we published a blog that instructed you how to write a great LinkedIn profile. As we discussed then, LinkedIn has become a huge presence in the social media world. It has also influenced the hiring process of many, many companies. LinkedIn is a way for companies to find professional job candidates who have laid out their skill sets, talents, and employment history for the world to see. 

LinkedIn has a ton of great features that are beneficial to both job seekers and hiring managers alike. One of the most popular is the ability to endorse the skills of people you have worked with (and hopefully for them to endorse you). 

So what are LinkedIn endorsements? On your LinkedIn profile, you’ll need to complete a section that is titled Skills & Expertise. Here, you’ll be able to choose from a seemingly endless list of job skills. You should choose the ones that apply to you in all of your jobs, both current and past. From here, people who are in your network will be able to endorse those skills. 

An endorsement pretty much means that yes, I have worked with this person and seen them exhibit this skill or trait in person. Most often, former or current colleagues are going to be the ones who endorse your skills. Friends or family members can endorse you too. 

A recent infographic published by LinkedIn talks about endorsements. Their findings showed that the more endorsements a LinkedIn Endorsementsperson has, the more likely their profile is to be viewed by others on the site. In short, the more endorsements you have, the better you look to potential employers and other professional connections.

In fact, the article states that you are up to 4 times more likely to have your profile viewed if you have endorsements. This could be extremely beneficial to anyone who is actively seeking a job. 

While I’m not the leading expert on endorsement etiquette, I think it’s perfectly appropriate to drop a line to any former managers or coworkers who know you are a hard worker and ask them to please endorse any skills that you have listed that they think apply to you and your work ethic. 

This could be a good way to start building and managing your personal brand. Like with anything, you’ll need to put some effort and keep up with your LinkedIn profile. One thing you should do is list your best skills first. 

When someone endorses you that skill goes right to top of the list, making it easy for people to see. I suggest managing your list, so you can be in control of what skills show first. 

 

Check out your LinkedIn profile today and make sure that you have all of your relevant skills listed, that way people who view your profile can endorse you!

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.