Archives for December 2012

Get Twitter Followers: Execution and Tools

Twitter is a rat race.  Tweets fly by at a frenetic pace, and many experienced on Twitter control from third party applications.  Users come and go, but if you can get past that first month you’re on your way to experience what makes Twitter great.  In the last post, we spoke about building a foundation on TwitterIn today’s post we’ll dive into Twitter Execution and Tools to help gain more followers.

 

Why you need a lot of Twitter Followers 

Twitter is a different animal.  Twitter is a grind.  It is not an immediate gratification network, and because of that many fall off the face.  You really need to enjoy Twitter to be successful on Twitter.  Let’s say you have a 1000 followers that you have deemed quality.  Well, you really don’t have a 1000 followers.  In that 1000 count you could have anywhere to 10-30% that are inactive (no tweeting for more than 30 days). Get Twitter Followers - Follow Us

Just to give you an idea, I currently have 30,223 Followers but 4235 (Tweepi) of those followers have been inactive for more than 30 days.  So 14% of my Followers are inactive.

Another argument for gaining followers is the short shelf life of a tweet.  From my experience, I don’t think most users go to someone’s profile and read their last 50 tweets.  That’s just not the nature of Twitter.  People either see it when it happens or they don’t see your tweet.  If they don’t see it, it won’t be retweeted or mentioned.  More followers gives your tweet a better chance of being viewed.

People have to be looking at Twitter or a third party Twitter application to see your tweet.  If you have 1000 users, some are inactive, and many won’t be on when you’re tweeting.  The window is smaller with fewer followers.

 

Execution – Have a Plan

As with most things in life you need to have a plan.  Twitter is no exception.  If you don’t have a plan, chances are you’ll get frustrated and disinterested.  Your account will fall off the cliff and your time will be wasted.  Below are some tips on following that will increase your follower rate.

In the last post we spoke about how and whom to follow, but I wanted to share a tool that you should be using if you’re not already.

Tweepi is a powerful tool that helps you manage your Twitter account.  Below is a screenshot from the free version of Tweepi (they also have a premium version).  Tweepi uses a checkbox system where you need to check each user, but it can be done fairly quickly.  These tools allow you to focus your efforts on who to follow.

Get Twitter Followers - Tweepi

 

A good rule of thumb is to give people a week to follow you back.  If they don’t follow you back you need to unfollow them.  You need to be consistent and do this weekly.   You can use Tweepi again for this process.

Get Twitter Followers - Tweepi Unfollow

Follow Everyone that Follows You – This can and should be automated.  As you get more people following you on daily basis, and you will, this becomes a chore.  If you don’t automate, you’re bound to drop the ball.  What, follow everyone that follows me?

Here’s my theory on following everyone that follows me.  Twitter is part of Social Media.  With a few exceptions, it’s an open network in that you can send a message to anyone and vice versa.  If someone follows me, I take that as someone reaching out to shake my hand.  Would you walk away from someone reaching out to shake your hand?  (Rhetorical)… So I don’t snub anyone.  I use automation because I just can’t keep up with it manually at this point.  You’re wasting your time if you analyze everyone that follows you, and trying to decide if you should follow.

I use Social Oomph.  They provide an Auto Follow tool that makes the process seamless and efficient.  There is a nominal cost for this, but I’m serious about my Twitter account so money well spent.  They also provide many other features and benefits that tie into Twitter.

I believe you should unfollow inactive users (30 days), eggs, and no profiles.  Once a week I suggest you go into Tweepi and clean out these three types of users.  Following someone that is inactive serves no purpose.  Following someone that doesn’t take the time to put up a photo and/or profile is generally not worth following.

Have fun with Twitter.  Yes, you can make connections on Twitter.  Yes, it can help get people to your blog or site.  Yes, it can help your small or medium business with new and current customers.  Have a plan, execute, and make it happen.  A little patience will go a long way.

Please share if you found the piece of value.  Looking forward to your comments.

 

 

 

 

 

 

 

 

Get Twitter Followers: Building a Foundation

A big question I see and hear out there is how do you have so many Twitter Followers?  How do I get Twitter followers?  It’s a good question.  If you’re interested in follower growth bring your patience, this isn’t going to happen overnight.  Well it could happen overnight, but I beg you not to buy followers.  There’s nothing to gain by it except a number.  There’s zero inside that number.

Twitter recently crossed the 200 million monthly active users plateau.  That was a mouthful.  Look at your local news programs and most reality TV shows and you’ll find Twitter handles galore.  In case you missed it, even the Pope Benedict XVI started tweeting this month.  He has a healthy follower count of 1.29 Million.

For our purposes, I’ll assume you’re not the Pope or Justin Bieber. Get Twitter Followers

Twitter Housekeeping

Please put up a profile picture immediately.  Nobody wants to tweet to an egg.  Why is this so hard for some?  Likewise, complete your profile with keywords and a little bit about yourself.  You want other users to know about you.  This also makes you searchable.

Be Active and Consistent

If you’re serious about building a following you need to tweet every day.  Yes, I said every day.  At the very least you should generate 8-10 tweets over the course of the day.  Just about every post and article on the planet has a tweet button that allows you to easily share something of interest.  Being active doesn’t mean tweeting every two minutes.  A good rule of thumb is to tweet once every 20-60 minutes during your local time working hours. Find a spread that you’re comfortable with and that works for you.  Now if you’re in a conversation with someone, don’t wait 20 minutes.  That would be slightly awkward.  That’s an acceptable time to tweet at a quicker rate.

Follow People that Follow People

As long as you keep following people you will get followed back, assuming you’ve stayed the course with the steps above.  I know this isn’t sexy, but if you’re just starting out and have less than 2000 followers, this is part of the process.  You want to follow people that follow people because they are more likely to follow you.  Seth Godin is not going to follow you, me, or the Pope.

Seth Godin

Follow People that share your Interests

People are more likely follow you if there are common interests, and you have something to talk about with them (I mean tweet).  If you are highly interested in Sports don’t follow people that are interested in anthropology.  As your following grows you can be more flexible, but early on stick to similar interests.

RT and Mention People you Follow

Social Media is about communication, sharing, and helping others.  If your mindset is to give others something of value, you’ll be in good shape.  Be proactive about mentions and RT’s.  Most people really do appreciate the gesture.  Make sure you’re doing this every day.  It’s extremely important, and lends to building rapport with others.

Added to a List – Take Action

Whenever you’re added to a list take action.  It takes a little more effort and thought to be put on a list, and it’s very complimentary.  It’s likely the other members on the list are active and share similarities. Go to the list and hit “Members” up top.  This will show you all the members on the list that where you were just added.  Go through this list and look to follow as many as you can.

Twitter Lists

Put Users on a List

Please start implementing Lists into your plan immediately regardless if you’re a veteran or rookie.  Creating and managing focused lists will make your Twitter experience efficient.  As your Twitter account grows it can get away from you very quickly.  I know all too well.  Building lists pinpoints people that are important to you and people that could become important to you.  Without lists these people can slip through your fingers, and fall deep into the Twitter pool.

Set expectations and have patience

Don’t get caught up in the minutiae of people not following you back.  You can’t take it personally, that’s what happens with numbers.  In the beginning, in order to keep your counts balanced, you’ll need to unfollow users that aren’t following you.  Following a 100 users a day is a good starting point.  We’ll talk about detailed execution and some Twitter tools that are a must in the next post.

 

Pinterest and Holiday Giving

30 Days of Pinspiration Calendar This holiday season, many retailers and online businesses have made charitable giving a focus. This isn’t really unusual, however, the ways that they are going about it could be considered unconventional.  For the past few years, retailers have been turning to the internet for sales and marketing. This probably isn’t news to anyone. However, they are beginning to use these social outlets to promote charity as well. Companies are not only showcasing their own charitable causes, but also encouraging their followers and customers to do so as well.

One of the major social media networks, Pinterest, has taken it to a whole new level. For those who may only be personally familiar with Pinterest, let it be known that businesses are rapidly increasing their presence on the network as well. There are many ways Pinterest is being used by businesses.  Many use Pinterest for marketing purposes, and some also use it just to keep customers engaged, much like a blog or Facebook page can do. Pinterest has the advantage of drawing in people who are more interested in visuals than in written content.

This year, Pinterest is spotlighting 30 brands during the holiday season. In 30 days, these brands will offer tips, recipes, and interest stories related to their companies during the holidays.  Companies are able to pin images of products or things that they already have, or create unique images for this particular campaign. Companies can also explain further in the photo caption, what the image is symbolic of. Some big name brands and organizations that are participating include TOMS, Second Harvest, the NBA, and the Marine Corps. All of these companies will highlight their giving’s to local charities. TOMS will show it’s One for One campaign and the Marine Corps will presumably show their Toys for Tots program.

Some of the Pinterest contributors are geared more towards holiday traditions and fun activities rather than being charitable. It’s a nice mix of posts that feel “sponsored’ and those that do not.

While the 30 Days of Pinspiration calendar is likely already filled with brands, there’s no reason that small businesses can’t mimic this on their own pages. Here’s some ideas as to how to do that:

  • Consider pinning holiday related content in order to draw in viewers. As mentioned previously, holiday cooking, baking, and decorating pins are extremely popular.
  • Create unique content to pin.  You’ll get more re-pins this way. This can include images from your company itself, or even infographics that feature holiday themes.
  • Pin your own charitable ideas and charities that you support.  This way, your Pinterest followers will know not only who your company supports, but gives them ideas about where to possibly donate as well.

And last but not least, try to take advantage of Pinterest to drive traffic to your company website. This can include pinning photos that are featured in blog posts on your site, or products that you offer. Pinterest, like other social media outlets, is a great way to get people to see what your company is up to. If your small business hasn’t had much success on social media, then now is the time to prioritize your efforts and figure out how to succeed so you can reap the benefits of all social media has to offer. The holiday season is a great time to start integrating social media – especially when sites like Pinterest are running specials like the 30 Days of Pinspiration calendar.

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topics of small business tips and business news. ChamberofCommerce.com helps small businesses grow their business on the web.