Archives for April 2012

The Social Media Manager I Want

social media manager

I have been watching the Lion King today. I’m not sure how many times I have watched it, but it’s a fantastic movie. My son loves it, and he keeps watching it over and over again. It’s like he’s watching a brand new movie every single time. He’s like that. I know every little detail in that movie by heart. Still, it’s like he’s looking for new things to appear, things he missed the first 50 times he watched the movie.

And, sometimes I’m like that too. Not when it comes to watching the Lion King, but when it comes to social media.

It’s like that quote from Einstein, the one about insanity. I’ve been staring at the screen, waiting for things to happen for so long, and I realize that things are happening. I’m social, but I feel like I’m everywhere, and at the same time, it’s like I’m nowhere at all. I don’t have any control. Or maybe I do. I just don’t know. I’m doing the same things over and over again, and I’m expecting new things to happen.

I need a brand new social media manager…

What a social media manager is

I need to focus on social for a while. I know what I want, and I know why I want it. The only problem is that I haven’t found it, at least not yet.

I am using Twitter, and I am using Facebook. I am not as active on Google+ or LinkedIn or Pinterest, but I’m a member. And I’m a member of several other social media sites as well. But, the thing is, I don’t want to keep logging in everywhere to see what’s going on, and I don’t want to keep publishing the same things across all the networks.

I want to be using a social media manager, where I can post where I want, when I want, and I want to be able to do everything by using one tool only.

Yes, one tool only. Not one tool for Twitter only, and one tool for Facebook, and not one tool for publishing posts. I need one tool to rule them all.

3 Features I really want and 2 More

I have been using HootSuite for a while, and it’s more or less fantastic. But it’s missing a few things. The same goes for Buffer. I love how powerful, yet simplistic it is. And there are so many other cool services as well. But, so far, I haven’t found a single one where I can manage everything. I might have too high demands for a social media manager, I don’t know.

Here it comes.

Publish everywhere

I want my social media manager to be able to publish my content where I want and when I want. This means that I want to update my status, and pick Facebook, Twitter, LinkedIn, G+, Pinterest etc.. and schedule it. I want to publish it to one social media site, or many. And the schedule part is important.

Track keywords and organize

I want to be able to track keywords. So when I person mentions my blog in a tweet, or in a blog post, I want to receive that information. And I want to be able to respond to it. I want to be able to track everything, a lot like I am using Google Alert.

And, I want to be able to organize everything I track, so it’s easy to find it.


I love statistics, and I am using Clicky to see what’s going on. I need some kind of analytics to test and improve what I’m doing in social. I need to understand what people are replying to and what people are liking, and what’s going on.

I don’t just need to see how many people have retweeted my posts, but I want to see how many actually clicked on the links inside the posts, and how many liked my Facebook updates, and how many visitors I had on my recent blog post.

Organize and Reply to Blog Comments

I simply love comments on my blog posts, and during a day, I receive too many on both old and new posts, and it’s hard to keep up with replying to them all. I want to be able to reply to everything, and I need a system to organize it for me, and I want to be able to reply to all comments from a social media manager, I don’t want to log in to my blog to do that.

The inbox saves the day

Finally, here’s my point to what I really want.

Do you remember the image at the top of the post? It’s from a service I started testing a few hours ago, it’s called Postling. I’m not saying that you should try it, because I don’t know enough to say anything good or bad, at least not yet. But, one thing that I really like about it, and one thing that I have been thinking about for a long time, is how important an inbox is.

To me, a social media manager should be organized like email, and everything should be inside an inbox. We can use filters and add different things to different folders, but the inbox is where we get everything from all the various social media sites. I receive every mention on Twitter and every tag on Facebook, and every comment on my blog posts inside one inbox. And from this inbox, I can delete, reply or just read. I can do whatever I want, and I have total control, because I find it all in one place.

I’d love to hear your thoughts on social media managers

Are you using a social media manager? If you are, which one? And what features are you looking for in a social media manager?

Jens P Berget

Jens P Berget

A Norwegian guy, writing about marketing strategies. Topics related to Internet marketing; blogging, copywriting, seo, and social media.

Website: SlyMarketing

Twitter: berget

3 myths other Internet Marketers don’t tell the truth about

Internet Marketing is all the rage at the moment. Everyone wants to have a business where they can work from home and watch the passive income flood in. It’s becoming more and more popular, particularly as more people are hit by the credit crunch or just fed up of the rat race and want to become their own boss.
Unfortunately whilst the concept of becoming an Internet Marketer grows so does the hype and BS within the industry. Not to mention scams and products which continually under-deliver. You really do have to do your research before investing your cash.

As you’ve probably already gleaned from reading my blog, I try and be honest and tell it like it is. Internet Marketing is bloody hard work. It’s not easy and it takes time to make money consistently.

Here’s 3 common myths about Internet Marketing:

Make money working from a beach

How often have you seen a blog or a video from an Internet Marketer showing off how they’re working from their hotel/beach/villa etc.? Looks gorgeous, blue skies, sand… kind of hypnotic – want a piece of that? Well I don’t know about you but I’ve never worked from a beach before. Technically (as I’m virtual and just need a PC) I could but let’s face it I have commitments, I have a family and as much as I would love to pack up and take my daughter out of school – her school wouldn’t allow me to (as most schools) and I’m not planning on home-schooling! Plus have you ever tried getting sand out of your PC or Mac?

But let’s get back to reality here… Most of the Internet Marketers who film themselves at their luxury resorts made their money before entering the world of Internet Marketing. How many times have you read the sob story of how they were broke and then they finally found the system/solution and now make 7 figures a month etc. (and therefore work from the beach). I’m sorry but I just don’t buy it and I doubt you do too.

I’m proud to say that before becoming an Internet Marketer I set up and sold a successful business and prior to that I was a Training Manager in London and worked with clients including Gordon Ramsay and Jamie Oliver. I haven’t struggled and I don’t plan on struggling. Yes I’ve made mistakes along the way and I’ve also made and lost a lot of money… but that’s part of running a business. Any business.  You have to be prepared to take risks – sometimes they work and sometimes they don’t… it’s all part of the fun of running a business.

And what about Internet Marketers filming videos/creating blogs by their gorgeous swimming pools and huge houses… it’s all perception it’s not real. It’s created as an illusion to impress you. Don’t let it fool you.

The 4 hour Work Week

I have to be honest here – I genuinely don’t think the 4 hour work week exists. I’m sure many people will argue this with me (and please feel free to do so) but how an earth can you create millions consistently working 4 hours a week? I don’t know anyone who does.

Take a look at the top entrepreneurs they work crazy hours. In fact the more I earn, the more I seem to work… silly I know but I guess I get greedy and want more and if I work a little more on launching a new product or mentoring another client that means more hours for me. Don’t get me wrong, I’m not complaining – I love what I do and feel very privileged to be able to work from home and earn a good income whilst spending time with my family. But a 4 hour work week – I’m not buying it!

You can make money quickly online

Well let’s look at the facts. I made money reasonably quickly online… BUT and it’s a big but I already had a presence. I already had sold a business, had contacts, and was an active user Social Media (I’ve been active on social media since 2008) so had a following/presence online. Someone starting out fresh, or for an unknown person, it will take considerable amount of time to build. In fact most people soon realise that it doesn’t actually happen overnight and soon give up for that very reason. Many people don’t realise how much work is involved and a lot of people start off with having a day job on top of this which is one of the reasons “give up” rate is so high within Internet Marketing.
I could go on… there are so many things that Internet Marketers just don’t tell you about. The industry is viewed through very rose tinted glasses. Remember – if it was that easy everyone would be doing it. Running a business is incredibly hard work and it takes time to get results and Internet Marketing is no different.

What are your favourite internet marketing myths? Share with us in the comments.


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Lilach Bullock

Lilach Bullock

Lilach Bullock is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking.

She launched and then sold her first business within three years of becoming a mother. Even now, she juggles a demanding home life with commercial commitments. Lilach’s contribution was recognised nationally, when she became a finalist at the Best MumPreneur of the Year Award, presented at Downing Street, where she was praised for her entrepreneurial efforts.


Twitter: lilachbullock

8 Twitter Powerhouses you Must Follow: They actually communicate with the little guy

I never really planned on creating a Top People list of X when I started blogging.  You see them all the time, and it’s generally hugfest city.  I guess one could argue this list is a hugfest.  Yes, I do know all of these people and have directly engaged with them all.  How else could I form a list if I didn’t have communication with people I’m highly recommending to follow on Twitter?  Many lists I see are 50 or 100 of the Top X.  It’s as if they don’t want to leave anyone out.  This list was kept short on purpose.  With a list of 100, each individual is diminished because of the size.  These 8 people are Twitter Powerhouses in their own right.  This list isn’t for them, this list is for you.

If you have an interest and tweet about Social Media, Technology, Marketing, Business, Leadership, or Blogging these are 8 people you need to follow today.  Why?  They know what they’re talking about.  There’s a high probability that they’ll follow you back.  There’s a high probability that they’ll tweet back to you, and yes they have followers.  They care about the Twitter platform and their topics of interest.  You can build relationships with them, and it would be to your benefit to take advantage of their knowledge and accessibility.

Sharon Hayes – @SharonHayes – Marketing Strategy, Email Marketing, and the Domain industry are Sharon’s bread and butter.  Sharon is a consummate professional, with a work ethic second to none. Long hours just a day in the life.  Sharon is the CEO of Domainate . Domainate offers domain names and other domain related services. Sharon has been on several Top Twitter lists over the years, so this is nothing.  Speaks her mind. With almost 130K followers and approaching 75K tweets Sharon has an incredible amount of Twitter experience, and should be followed now.

Ted Coine – @tedcoine – Ted is such a Pro.  You see it in his writing at Switch & Stiff.  A true authority on business, leadership, and motivation.  A former CEO, Ted is an author and speaks on leadership.  Ted also has a very transparent mantra on “following” on Twitter.  Ted’s follow-back policy is definitely one you should seriously consider for yourself.


John Paul Aguiar – @JohnAguiar – John really has a handle on making money online, coaching, blogging, and twitter.  John has a ton of valuable content on his site John Paul’s Blog – Dummy Money that will make you an efficient and powerful twitter user and blogger.  You could spend days on John’s site consuming quality content.  He’s definitely taught me a lot about twitter and how to make the most of the platform.
Michael Q Todd – @mqtodd – Michael eats Social Media for breakfast, lunch, and dinner.  I wonder sometimes if there is more than one of him, as he seems to be everywhere online.  His passion for Social Media is off the charts.  He’ll really help you anyway he can.  He wants you to be better online.  Michael leads many Tweetchats, including #EavChat and #Toolschat.  Check out Michael’s blog to learn more about Twitter strategies and best practices.
Daniel Zeevi – @Dashburst – Just an unbelievable amount of valuable content on Daniel’s twitter account that includes: Social Media, Marketing, Business, Technology and Art. Daniel has a strong hold on these topics, and is another workaholic that brings this information to his audience non-stop.  Daniel’s site Dashburst, which will focus on Social Media and Web Analytics, will be launching soon.
Neal Schaffer – @NealSchaffer – A Social Media veteran who has authored two terrific books on Maximizing LinkedIn.  Neal works with companies on their Social Media strategies, has spoken at over 100 events worldwide.  Somehow Neal still manages to run a superlative Twitter account.  
Robert Caruso – @fondalo – Robert is a firecracker.  He has no problem speaking his mind, regardless if it’s the popular view.  That’s refreshing, and welcomed by most.  He gets it, and you get a good feel of his persona after seeing about ten tweets.  A lot of back and forth with other tweeps.  Social Media, Marketing, and Technology is his forte.  Robert is the person behind Social Content Management System BundlePost

Roseli Bakar – @EzyBlogger – Roseli might be the nicest person on the planet.  I’m not kidding.  He’s just an unbelievably kind person, and that goes for online and in-person.  A Social Media junkie with an emphasis on blogging.  The content on blogging that Roseli uncovers blows my mind.  He brings it day after day. You can learn more on Roseli’s blog EzyBlogger.

I look forward to your comments.  Please share 1 or 2 people that are must follows on Twitter for you in the comment section below.

Name Twitter Followers Tweets Location
Sharon Hayes @SharonHayes 129,816 74,436 Canada
Ted Coine @tedcoine 118,238 33,100 Florida
John Paul Aguiar @JohnAguiar 111,647 28,230 Boston
Michael Q Todd @mqtodd 66,842 36,205 Tokyo
Daniel Zeevi @Dashburst 51,504 14,433 Pittsburgh
Neal Schaffer @NealSchaffer 50,429 39,231 California
Robert Caruso @fondalo 34,454 91,765 Oregon
Roseli Bakar @EzyBlogger 21,011 16,451 Malaysia